East Coast Fittings Ltd provisioned communications services, including East Coast Fittings Ltd websites (www.ecf.co, eCommerce platforms, digital content hosting services, etc), social media sites, operational information systems, email, telephone system, mobile phone, SMS, marketing and any digital content contained in the Communication Services (e.g. photographs, videos, leaflets, brochures, price guides, etc).
Shall mean you – our lead, prospect, customer, supplier, employee or other stakeholder.
“we”, “us”, “ECF”, “our”
Shall mean East Coast Fittings Ltd, Auster House, Rearsby Business Park, Gaddesby Lane, Rearsby, LE7 4YH is a limited company registered in England under company number 01548834
ECF understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of your data and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
1. Information About Us
East Coast Fittings Ltd, Auster House, Rearsby Business Park, Gaddesby Lane, Rearsby, LE7 4YH is a limited company registered in England under company number 01548834.
2. What Does This Policy Cover?
3. What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use is set out in Part 5, below.
4. What Are My Rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
b) The right to access the personal data we hold about you. Part 10 will tell you how to do this.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 11 to find out more.
d) The right to be forgotten, i.e. the right to ask us delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Part 11 to find out more.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.
g) The right to data portability. This means that you can ask us for a copy of your personal data held by us to re-use with another service or business in many cases.
h) Rights relating to automated decision-making and profiling. You have the right to ask us to:
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 11.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
5. What Personal Data Do You Collect?
We collect information to provide better services to all our users.
Information you give us
Information we get from your use of our services
We collect information about the Communication Services that you use and how you use them, like which products you viewed, the phone calls you made or text messages you viewed. This information includes:
Information we collect when you are logged into or accessing a Communication Service, in addition to information we obtain about you, may be associated with your East Coast Fittings Limited account. When information is associated with your East Coast Fittings Limited account, we treat it as personal information.
Other information we collect
External web services
We may use external web services within Communications Services mostly to display content within our web pages. For example, to show videos we may use YouTube.
This is not an exhaustive or complete list of the services we use, or might use in the future, when embedding content. We cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc.
Some emails that we send you have no tracking in at all, for example personal correspondence or emails with invoices attached. Other emails we send we put in tracking so that we can tell how much traffic those emails send to our websites and we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information e.g. to re-email people who didn’t click the first time.
If you want to be sure that none of your email activity is tracked then you should unsubscribe from our newsletter and marketing communications.
Some SMS messages that we send you have no tracking in at all, for example notification of delivery dates. Other SMS messages we send we put in tracking so that we can tell how much traffic those SMS messages send to our websites and we can track, at an individual level, whether the user has opened and clicked on the SMS message. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information e.g. to re-SMS message people who didn’t click the first time.
If you want to be sure that none of your SMS message activity is tracked then you should unsubscribe from our newsletter and marketing communications.
6. How Do You Use My Personal Data?
Under the GDPR, we must always have a lawful basis for using personal data. We process your data and information because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it including:
We process data based on the consent given by individuals who opt in, where required, to the Communication Services.
You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
We use the following automated systems for carrying out certain kinds of decision-making and profiling. If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the GDPR gives you the right to do so. Please contact us to find out more using the details in Part 11.
7. How Long Will You Keep My Personal Data?
We retain information for as long as is reasonable for the original purpose for which it was collected and for furthering our legitimate interest in marketing our products and services. In general, we retain data for marketing activities related to a customer for as long as they remain a customer. We also retain data used for marketing activities for leads and prospects for a reasonable amount of time to determine if there is any interest or engagement.
In all cases, you are given the right to opt out of receiving further marketing communications. In that case, we will only retain the amount of information needed to be sure we do not contact you again for direct marketing purposes.
8. How and Where Do You Store or Transfer My Personal Data?
The majority of your information is stored and processed in the UK and European Economic Area (EEA). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein.
However, some of your information may be stored or processed by us or the third parties we work with outside of the EEA, including countries such as the United States. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps to ensure that your information is protected to at least an equivalent level as would be applied by UK / EEA data privacy laws e.g. we will put in place legal agreements with our third party suppliers and do regular checks to ensure they meet these obligations.
9. Do You Share My Personal Data?
We may sometimes contract with third parties to supply products and services to you on our behalf. These third parties include:
In some cases, those third parties may require access to some or all of your personal data that we hold.
If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law.
We may sometimes contract with third parties (as described above) that are located outside of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). If any personal data is transferred to a third party outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the GDPR, as explained above in Part 8.
10. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 11. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 21 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
11. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for attention of the IT Department.
01664 424 288
East Coast Fittings Limited, Auster House, Rearsby Business Park, Gaddesby Lane, Rearsby, LE7 4YH.
Any changes will be made by updating this webpage and publishing a News Item on our website. You should check this web page on a monthly basis to ensure that you are happy with any changes.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our Communication Services in order to tailor it to customer needs. We only use this information for statistical analysis purposes.
Overall, cookies help us provide you with better Communication Services by enabling us to monitor which pages you find useful and which you do not.
A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies.
Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.
Cookies on our websites link to Google Analytics – we use this to understand how our websites are being used in order to improve the user experience. Your user data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html
Links to Other Websites
Our Communication Services may contain links to other websites of interest for you to access at your sole discretion. However, once you have used these links to leave our Communication Services, you should note that we do not have any control over that other website. Therefore, you acknowledge and agree that, as you have chosen to enter the linked website we are not responsible for the availability of such external sites or resources, and do not review or endorse and are not responsible or liable, directly or indirectly, for (i) the protection and privacy of any information which you provide whilst visiting such sites (ii) the content of such websites, including (without limitation) any advertising, content, products, goods or other materials or services on or available from such websites or resources or (iii) the use to which others make of these websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such advertising, content, products, goods or other materials or services available on such external websites or resources. You should exercise caution and look at the privacy statement applicable to the website in question.
14. Our Rights
We reserve the right to: modify or withdraw, temporarily or permanently, Communication Services (or any part thereof) with or without notice to you and confirm that we shall not be liable to you or any third party for any modification to or withdrawal of the Communication Services; and/or change the conditions from time to time, and your continued use of the Communication Services (or any part thereof) following such change shall be deemed to be your acceptance of such change. It is your responsibility to check regularly to determine whether the conditions have been changed. If you do not agree to any change to the conditions then you must immediately stop using the Communication Services.
You acknowledge and agree that all copyright, trademarks and all other intellectual property rights in all material or content supplied as part of the Communication Services shall remain at all times vested in us. You are permitted to use this material only as expressly authorised by us or our licensors. You acknowledge and agree that the material and content contained within the Communication Services is made available for your personal non-commercial use only and that you may (if necessary to make a Purchase) download such material and content onto only one computer hard drive for such purpose. Any other use of the material and content on the Communications Services is strictly prohibited. You agree not to (and agree not to assist or facilitate any third party to) copy, reproduce, transmit, publish, display, distribute, commercially exploit or create derivative works of such material and content.
Due to the processes involved in creating Communication Services and especially websites the reproduction of colours cannot be guaranteed as a true likeness. It is therefore strongly recommended that physical samples of finishes be viewed before proceeding.
The material on our Communication Services is given for general information only, and does not constitute professional advice. You should take specific advice before taking a course of action as we do not accept directly or indirectly any responsibility for loss arising directly or indirectly from reliance on information on the Communication Services. Given that the Internet uses an open system we cannot warrant that Communication Services and downloads reach you virus-free. You must, therefore, take all appropriate precautions for your own safety. Copyright © 2018 East Coast Fittings Limited. All rights reserved.